– Ladbrokes Launches In Australia AustraliaTop British betting brand Ladbrokes officially launched in Australia today, with their online betting facilities going live on this morning.

Ladbrokes acquired Australian company Gaming Investments, which currently owns and operates online betting site, for the sum of $22.5 million.

With origins dating back to 1886, Ladbrokes has a wealth of wagering knowledge that spans across all types of racing and sporting codes. The company already has an extensive presence in the United Kingdom, as well as Ireland, Belgium and Spain.

They will now extend their presence to Australia, where’s experienced team will administer the introduction of the new brand. With an online betting facility that has garnered close to one million clients, Ladbrokes is certainly a worldwide industry leader in its field.

Ladbrokes™ International & Group Strategy Director, Damian Cope, is excited to deliver his company’s world-renowned service to Australians for the first time. has achieved strong growth since launch in 2012. The technology skills and highly experienced management team that have enabled that success will now help Ladbrokes establish a strong presence in Australia by delivering value, product innovation and a better customer experience,”

Cope said.

Ladbrokes will add a number of new betting options to its Australian version of their established and trusted brand, including “Pick your own odds” and “Quickbet”.

Ladbrokes Australia’s General Marketing Manager, James Burnett, believes that the timing of the brand launch will suit punters looking for value during the upcoming spring carnival racing.

We are excited to move into this next phase of the business as, with the Spring Racing Carnival just around the corner, customers will be looking at the Australian betting marketplace and assessing their options more closely than ever and we look forward to demonstrating our enhanced services first-hand during this time.”

Ladbrokes™ Australia has been designed with the customer in mind, with proven usability and state-of-the art betting features. With local experience and industry-leading facilities, Ladbrokes Australia is destined to take the country by storm.

Why not join up and take advantage of the incredible offers that will be bringing into the Australian betting market, what’s more sign up with the offer below and claim a $250 free bet!

Derek Peterson - Melbourne Cup Pundit and top racing tipster. Having picked the last four Melbourne Cup winners on the trot you'd expect Derek to be experienced enough to give a tip or two across the Melbourne Cup and the Spring Racing Carnival during this racing season.


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